Proctor & Gamble sells products to consumers utilizing only retailers in the channel.This exemplifies a direct channel.

Question

Quizplus · Accepted Answer

Proctor & Gamble utilizing only retailers in the channel would be an example of an indirect channel, where the products pass through one or more intermediaries before reaching the consumers. A direct channel would involve P&G selling products directly to consumers, bypassing any intermediaries.

Proctor & Gamble Sells Products to Consumers Utilizing Only Retailers