Rob stops at the supermarket to purchase a package of Oreo cookies and other items on his grocery list.He is the ultimate buyer in a chain that starts from the producer through intermediaries such as the grocery store.This chain is called the _____.

Question

Quizplus · Accepted Answer

This is an example of a marketing channel.Marketing channels can be compared with a pipeline through which water flows from a source to an endpoint.Marketing channels make possible the flow of goods from a producer, through intermediaries, to a buyer.

Rob Stops at the Supermarket to Purchase a Package of Oreo