Focusing on current customers with promotional tactics is referred to as _____.
A)market development
B)market penetration
C)product penetration
D)diversification

Question

Quizplus · Accepted Answer

The most common forms of innovation take either a market penetration or product development slant, focusing on current consumers with promotional tactics (market penetration), or looking to develop a new product for these current consumers (product development).

Focusing on Current Customers with Promotional Tactics Is Referred to as _____