A concept test is:
A)when a new product is brought to market with full-scale production, sales, and marketing support.
B)the offering of a product for sale on a limited basis in a defined geographic area.
C)when a new product idea is turned into a prototype.
D)an external evaluation of a new product idea.

Question

Quizplus · Accepted Answer

Concept tests are external evaluations of the new product idea, rather than the actual product itself.Several key issues are addressed during concept testing, such as how the customer perceives the product, who would use it, and how it would be used.

A Concept Test Is