Marketers for Olo candy have launched short-term promotions and advertising campaigns to boost the sales of the candy among its current consumers.Which of the following strategic approaches have the marketers for Olo candy adopted?
A)market development
B)diversification
C)product skimming
D)market penetration

Question

Quizplus · Accepted Answer

Olo candy has adopted the market penetration approach.The most common forms of innovation take either a market penetration or product development slant, focusing on current consumers with promotional tactics (market penetration), or looking to develop a new product for these current consumers (product development).

Marketers for Olo Candy Have Launched Short-Term Promotions and Advertising