Which of the following is true of niche marketing?
A) It involves designing specific products and services to meet the needs of different target groups.
B) It involves a product being marketed to the entire market with no differentiation at all.
C) It is a type of market segmentation that allows a company to focus its efforts on a limited segment in the market.
D) It enables a marketer to customize offers and, in some cases, products to fit individual needs.
Correct Answer:
Verified
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