Consumers in Western Canada tend to buy larger packages of flour than in Ontario and Quebec due to a greater incidence of baking.This is an example of _____.
A)behaviouristics
B)geographics
C)psychographics
D)demographics

Question

Quizplus · Accepted Answer

This is an example of geographics.A geographic descriptor of a target market looks at where a target market lives using variables such as country, region, province, city size, and type of location such as urban, suburban, or rural.Marketers often find that Canadians differ in terms of needs or preferences based on where they live.

Consumers in Western Canada Tend to Buy Larger Packages of Flour