Look, a cosmetic company, purchases Nature, a small cosmetic franchise.Nature manufactures and sells cosmetics that are made of 90 percent natural ingredients, and are not animal-tested.It has always targeted a special audience and has focused its efforts on a limited segment in the market.Look decides to promote products by Nature as a totally separate brand, understanding that the products interest and attract a special segment of the market.This is an example of _____.
A)niche marketing
B)individualized marketing
C)segment marketing
D)family branding

Question

Quizplus · Accepted Answer

The type of market segmentation that allows a company to focus its efforts on a limited segment in the market is called niche marketing.

Look, a Cosmetic Company, Purchases Nature, a Small Cosmetic Franchise