Which of the following is an example of an internal search?
A)A buyer who checks out her favourite brand of hair dryer in a local store before ordering it by mail.
B)A customer searching the Internet for reviews on a high-end hair-straightening gadget.
C)A store trying to maximize the sale of its own in-house brand shampoo.
D)A consumer trying to recall the effect of a particular brand of conditioner when she had used it last.

Question

Quizplus · Accepted Answer

Consumers may scan their memory for knowledge of or previous experiences with products or brands.This action is called internal search.Thus, a consumer who tries to recall the effect of a particular brand of conditioner when she had used it last is doing an internal search.

Which of the Following Is an Example of an Internal