Brenda wants to buy a new music system.At which stage does she choose the brand, decide from whom to buy the system, and decide when to buy it?
A)post-purchase behaviour
B)evaluation of alternatives
C)information search
D)purchase decision

Question

Quizplus · Accepted Answer

She is at the purchase decision stage.Having examined the alternatives in the evoked set, you are almost ready to make a purchase decision.Three choices remain: the chosen brand, from whom to buy, and when to buy.

Brenda Wants to Buy a New Music System