Christina wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result, she has begun asking for advice from friends and relatives.In addition, she has talked to several computer salespeople and has looked at some websites.Christina is engaging in _____.
A)problem recognition
B)an internal search
C)an external search
D)a purchase task

Question

Quizplus · Accepted Answer

Christina is engaging in an external search.The primary sources of external information are personal sources, such as relatives and friends who the consumer trusts; public sources, such as Google searches on the Internet, including various product-rating organizations such as Consumer Reports or government agencies; and marketer-dominated sources, such as information from sellers that includes advertising, company websites, salespeople, and point-of-purchase displays in stores.

Christina Wants to Purchase a New Computer