Ted is considering which new mobile phone plan he will purchase.Ted is concerned with price but also wishes to choose a provider with good geographical service coverage and customer service that has good reviews.This represents:
A)Ted's evoked set
B)Ted's evaluative criteria
C)Ted engaging in showrooming
D)Routine problem solving

Question

Quizplus · Accepted Answer

The factors considered when evaluating purchase options are called the evaluative criteria.In this instance, Ted's evaluative criteria include price, coverage and customer service factors.

Ted Is Considering Which New Mobile Phone Plan He Will