Which of the following is true of extended problem solving?
A)It occurs when consumers recognize a problem, make a decision, and spend little effort seeking external information.
B)The purchase process in this type of problem solving is virtually a habit and typifies low-investment decision-making.
C)It is characterized by low consumer involvement but significant perceived differences among brands.
D)In this type of problem solving, the consumer spends considerable time and effort on external information search.

Question

Quizplus · Accepted Answer

In extended problem solving, each of the five stages of the consumer purchase decision process is used in the purchase, including considerable time and effort on external information search and identifying and evaluating alternatives.

Which of the Following Is True of Extended Problem Solving