Many clothing retailers find that consumer who shop with friends tend to make more purchases than those who shop alone.This reflects
A)Psychological influences
B)Personal influences
C)Situational influences
D)Economic influences

Question

Quizplus · Accepted Answer

Situational influences include the purchase task, social & physical surroundings, temporal effects and antecedent states.In this situation, retailers understand the social surroundings impact on purchase behavior.

Many Clothing Retailers Find That Consumer Who Shop with Friends