The ads for debit cards show people who need to make a purchase quickly, but are unable to do so because the retailer won't accept a cheque without several types of identification.Which situational influence is being used to show the benefits offered by the debit card?
A)antecedent states
B)social surroundings
C)physical surroundings
D)temporal effects

Question

Quizplus · Accepted Answer

Antecedent states include the consumer's mood or the amount of cash on hand that can influence purchase behaviour and choice.

The Ads for Debit Cards Show People Who Need to Make