A business traveller joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he accumulates enough points, he can trade them in for a free night's stay.As a member of this program, the traveller receives periodic updates on new hotels and learns of ways to earn additional points.This is an example of _____.

Question

Quizplus · Accepted Answer

This is an example of customer relationship management.Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

A Business Traveller Joined the Starwood Preferred Guest Program in Order