In reality,IMC is little more than a management fad that is short lived.

Question

Quizplus · Accepted Answer

IMC (Integrated Marketing Communications) has been a recognized concept and a significant part of marketing strategy since the 1990s. It involves creating a seamless and consistent message across all marketing channels and touchpoints to improve brand perception and communication effectiveness. It is not a short-lived management fad but rather an essential and ongoing aspect of modern marketing practices.

In Reality,IMC Is Little More Than a Management Fad That