Interactive Marketing Communications,or Simply IMC,is the Philosophy and Practice of Carefully

Interactive marketing communications,or simply IMC,is the philosophy and practice of carefully coordinating a brand's sundry marketing communications elements.
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Q3: A brand has no equity if consumers
Q7: The use of integrated marketing communications is
Q11: The terms touchpoint and contact are used
Q12: By closely integrating multiple communication tools and
Q13: The term brand is a convenient (and
Q14: According to a recent study,integrated marketing communications
Q15: In reality,IMC is little more than a
Q16: The integrated marketing communication process starts by
Q18: One reason firms have not practiced IMC
Q34: The concept of media is relevant to
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