One reason firms have not practiced IMC is because outside suppliers,such as advertising,public relations,and promotion agencies,have been reluctant to broaden their function beyond the one aspect of marketing communications in which they have developed expertise and built their reputations.

Question

Quizplus · Accepted Answer

This statement is true as outside suppliers often have a narrow focus on a specific aspect of marketing communications and may not have the expertise or willingness to integrate different communication tools and strategies, leading to a lack of IMC implementation.

One Reason Firms Have Not Practiced IMC Is Because Outside