_____ is the philosophy and practice of carefully coordinating a brand's sundry marketing communications elements.
A) Interactive marketing
B) Branding
C) Synergistic marketing communications
D) Synergistic marketing
E) Integrated marketing communications

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the philosophy and practice of coordinating a brand's marketing communication elements, such as advertising, sales promotion, public relations, direct marketing, personal selling, and digital marketing, to achieve a consistent message and maximum impact. IMC aims to create a seamless brand experience for the target audience across all touchpoints and channels, and to optimize the allocation of resources and budget for a higher ROI. IMC requires a strategic and customer-centric approach, as well as a deep understanding of the brand's values, positioning, and objectives.

_____ Is the Philosophy and Practice of Carefully Coordinating a Brand's