Which of the following has NOT been a reason for the reluctance to change from a single-function,specialist model to an IMC model?
A) no way to assess the effectiveness of integration
B) managerial parochialism
C) fear that change might lead to possible budget cutbacks in their areas of control
D) reluctance of agencies to broaden their function beyond the one aspect of marketing communications in which they have developed expertise and built their reputations
E) fear of reduction in authority and power

Question

Quizplus · Accepted Answer

Assessing the effectiveness of integration is a common concern and obstacle in implementing an IMC model. The other options have all been cited as reasons for reluctance to change.

Which of the Following Has NOT Been a Reason for the Reluctance