Milo is employed by a manufacturer of consumer packaged goods products.His job entails the planning,creation,integration,and implementation of diverse forms of marcom,such as advertising,sales promotion,publicity releases,events,etc.,that are delivered over time to a brand's targeted customers and prospects with the ultimate goal of influencing or directly affecting their behavior.Milo is performing _____.
A) integrated marketing (IM)
B) marketing communications (marcom)
C) integrated marketing communications (IMC)
D) promotion marketing (PM)
E) integrated promotion management (IPM)

Question

Quizplus · Accepted Answer

Milo's job entails the planning, creation, integration, and implementation of diverse forms of marcom to influence or directly affect the behavior of a brand's targeted customers and prospects. This aligns with the definition and goals of integrated marketing communications (IMC). Therefore, Milo is performing IMC. Choices A, D, and E are incorrect because they do not encompass the broad range of marketing communication activities that Milo is responsible for. Choice B is too general and does not specifically describe the integration aspect of Milo's job.

Milo Is Employed by a Manufacturer of Consumer Packaged Goods