One way relationships between brands and customers are nurtured is by creating brand experiences that make positive and lasting impressions.This is done by creating special events or developing exciting venues that attempt to _____.
A) appeal to consumers' demographic characteristics
B) reposition products or services by connecting with consumers' functional needs
C) generate increased sales to current customers
D) develop new target markets
E) build the sensation that the brand is relevant to the consumer's lifestyle

Question

Quizplus · Accepted Answer

Creating brand experiences that build the sensation that the brand is relevant to the consumer's lifestyle helps to establish a one-way relationship between brands and customers by showing how the brand fits into the consumer's life and values. This can create a strong emotional connection and loyalty towards the brand.

One Way Relationships Between Brands and Customers Are Nurtured Is