A key characteristic of IMC is the building of relationships with customers.Which of the following is NOT a benefit of building relationships?
A) repeat purchases
B) loyalty toward a brand
C) enduring links between a brand and its customers
D) greater profitability
E) huge acquisition costs

Question

Quizplus · Accepted Answer

Building relationships with customers typically leads to lower acquisition costs, as satisfied customers are more likely to refer others to the brand. Therefore, the option that is NOT a benefit of building relationships is E, which suggests huge acquisition costs as a result of relationship building.

A Key Characteristic of IMC Is the Building of Relationships