The fact that it costs five to 10 times more to land a new customer than to keep a current customer has been compared to a(n)_____.
A) clogged drain
B) leaky bucket
C) sand castle
D) ice sculpture
E) bee hive

Question

Quizplus · Accepted Answer

The comparison of customer acquisition cost to a leaky bucket suggests that businesses spend money to attract new customers, but if they don't focus on retaining those customers, they are losing valuable customers just as water leaks out of a bucket.

The Fact That It Costs Five to 10 Times More