Which of the following variables do companies use to identify potential target markets?
A) demographic characteristics
B) lifestyles
C) product usage patterns
D) geographic considerations
E) All of these are correct.

Question

Quizplus · Accepted Answer

Companies use demographic characteristics, lifestyles, product usage patterns, and geographic considerations to identify potential target markets. Each of these variables provides different insights into consumer behavior and preferences, which can help companies tailor their marketing efforts to specific groups of consumers. By combining these variables, companies can develop a more comprehensive understanding of their target market and create marketing messages that resonate with their audience.

Which of the Following Variables Do Companies Use to Identify