_____ allows marketing communicators to deliver messages more precisely and to prevent wasted coverage to people falling outside the intended audience.
A) Targeting
B) Positioning
C) Budgeting
D) Setting objectives
E) Momentum

Question

Quizplus · Accepted Answer

Targeting allows marketing communicators to focus on specific segments of the population, increasing the chances that their message will resonate with the intended audience and reducing the likelihood of wasted coverage to people who are not likely to be interested in the product or service being advertised. Positioning refers to the way a brand seeks to differentiate itself from its competitors in the minds of consumers, while budgeting and setting objectives are related to the financial and strategic aspects of marketing planning. Momentum is a term that can refer to various concepts in marketing, but it is not directly related to targeting.

_____ Allows Marketing Communicators to Deliver Messages More Precisely and to Prevent