The ultimate objective of IMC is to _____.
A) start with the customer or prospect
B) move people to action
C) carefully select those tools that are most appropriate for the communications objective at hand
D) use as many communications outlets as possible to reach the target audience
E) speak with a single voice

Question

Quizplus · Accepted Answer

The ultimate objective of Integrated Marketing Communications (IMC) is to move people to action, ensuring that all marketing efforts are coordinated to effectively influence consumer behavior and drive desired outcomes.

The Ultimate Objective of IMC Is to _____