Which of the following is an implementation decision in the brand-level marcom decision process?
A) targeting
B) mixing elements
C) budgeting
D) positioning
E) setting objectives

Question

Quizplus · Accepted Answer

Mixing elements refers to the selection and integration of various promotional tools and tactics, such as advertising, sales promotion, public relations, and personal selling, to create a synergistic and effective overall marketing communication campaign. This is an implementation decision that follows the development of the marketing communication strategy, which includes setting objectives, identifying target audience, determining positioning, and allocating budget. Targeting, positioning, and budgeting are strategic decisions that guide the development of the marketing communication plan.

Which of the Following Is an Implementation Decision in the Brand-Level