A brand's _____ represents the key feature,benefit,or image that it stands for in the target audience's collective mind.
A) equity
B) image
C) position
D) name
E) trademark

Question

Quizplus · Accepted Answer

A brand's position is the key feature, benefit, or image that it stands for in the target audience's collective mind. Brand equity refers to the overall value of the brand and its ability to generate future earnings, while brand image refers to the way a brand is perceived by consumers. Brand name and trademark are specific components of a brand, but do not fully encompass the concept of a brand's position.

A Brand's _____ Represents the Key Feature,benefit,or Image That It