What is the greatest obstacle to implementing integrated marketing communications?
A) There is a lack of interest in IMC by top management.
B) The cost for implementing an IMC program is difficult to justify.
C) Little can be gained by coordinating the various marketing communications elements.
D) Few providers of marketing communication services have the far-ranging skills to plan and execute programs that cut across all major forms of marketing communications.
E) Measuring the return on investment is nearly impossible.

Question

Quizplus · Accepted Answer

The greatest obstacle to implementing integrated marketing communications is the lack of providers who have the skills and expertise to execute programs that cut across all major forms of marketing communications. Few providers have the requisite skills, knowledge, and resources to plan and execute  integrated programs that achieve the desired goals and objectives for businesses. However, with a skilled team or agency, these obstacles can be overcome, and successful IMC programs can be implemented.

What Is the Greatest Obstacle to Implementing Integrated Marketing Communications