Gretchen has just started as a fashion marketing intern for an up-and-coming design firm.She expected to immediately begin implementing the four Ps she had learned about in class.Instead,she was asked to work on a project identifying important events where celebrities might wear the fashions.Gretchen soon realized that this activity was part of __________,directly related to marketing.

Question

Quizplus · Accepted Answer

The activity of identifying important events where celebrities might wear the fashions is part of public relations, which is an essential component of marketing. Public relations involves building and maintaining relationships with the public, including the media, to enhance the image and reputation of a brand. In this case, the firm is likely seeking to generate buzz and publicity for its designs by ensuring that they are worn by influential individuals at high-profile events. While sales promotions, cause-related marketing, press release development, and push-pull strategies are all important marketing concepts, none of them are directly related to this particular activity.

Gretchen Has Just Started as a Fashion Marketing Intern for an Up-And-Coming