Because the goals of IMC are only part of the overall promotional plan,they do not need to be explicit or measurable.
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Q24: In the IMC communication process, the _
Q25: When using the rule-of-thumb method for IMC
Q30: The basic goal of integrated marketing communications
Q32: _ means converting the sender's ideas into
Q33: All of the following are a communication
Q33: Gross rating points (GRP)measure how often the
Q34: In the IMC communication process,the _ encodes
Q36: Frequency describes the percentage of the target
Q37: Carlos owns a chain of retail electronic
Q39: The IMC communication process begins with _,who
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