The key factor distinguishing retailers from other members of the supply chain is that
A) they sell to consumers, businesses, and government.
B) they utilize marketing to reach consumers.
C) they use advertising to generate demand.
D) they rarely engage in personal selling.
E) they sell to customers for their personal use.

Question

Quizplus · Accepted Answer

Retailers sell to customers for their personal use, which sets them apart from other members of the supply chain who may sell to businesses or governments. Additionally, while retailers often utilize marketing and advertising, these tactics are not unique to retailers and can be used by other members of the supply chain as well. Personal selling may also be used by some retailers, but this is not a key distinguishing factor.

The Key Factor Distinguishing Retailers from Other Members of the Supply