Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know
A)if customers are using credit cards or cash to make purchases.
B)how many employees the retailers have.
C)where their target customers expect to find their products.
D)whether the products will fill a customer's self-actualization needs.
E)whether customers will find the store atmospherics appropriate to the location.

Question

Quizplus · Accepted Answer

Manufacturers need to know where their target customers expect to find their products in order to ensure that they are distributing their products effectively and efficiently. Knowing the right retail locations to sell their products can have a significant impact on sales and customer satisfaction.

Knowing What Customers Expect Is Essential