The key factor distinguishing retailers from other members of the supply chain is that they
A)sell to consumers, businesses, and government.
B)utilize marketing to reach consumers.
C)use advertising to generate demand.
D)rarely engage in personal selling.
E)sell to customers for their personal use.

Question

Quizplus · Accepted Answer

Retailers are businesses that sell directly to customers for their personal use, whereas other members of the supply chain may sell to retailers or other businesses for further distribution or use in production. While retailers may utilize marketing and advertising to reach customers, this is not the key distinguishing factor. Personal selling may also be utilized by retailers in certain contexts.

The Key Factor Distinguishing Retailers from Other Members of the Supply