When Personal Pen Company designed a new pen that was particularly comfortable to use, it wanted to literally get the pen in the hands of as many consumers as possible. Personal Pen will probably choose ________ distribution for its new product.
A)intensive
B)exclusive
C)selective
D)collective
E)variable

Question

Quizplus · Accepted Answer

Intensive distribution is a strategy in which a company aims to make its product available in as many outlets as possible, such as supermarkets, convenience stores, and online marketplaces. This approach is usually used for fast-moving consumer goods that require high volume sales. Since Personal Pen wants to get their new pen in as many hands as possible, intensive distribution is the best choice.

When Personal Pen Company Designed a New Pen That Was