Min-Seo is looking for a Michael Kors chronograph watch and assumes she can view and try them on at Macy's. She makes a special trip to the store to look at the watches and selects the style she likes best. Which aspect of choosing a retail partner allowed Min-Seo to confidently shop for this item at a particular store?
A)channel structure
B)customer expectations
C)channel characteristics
D)distribution intensity
E)vertical integration of channel

Question

Quizplus · Accepted Answer

Customer expectations, including the assumption that a specific retailer will carry the desired product, play a crucial role in determining where a consumer decides to shop. Min-Seo's confidence in finding a Michael Kors chronograph watch at Macy's is based on her expectations of the store's product offerings.

Min-Seo Is Looking for a Michael Kors Chronograph Watch and Assumes