If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be ________ distribution.
A)moderate
B)compromise
C)luxury
D)evolutionary
E)selective

Question

Quizplus · Accepted Answer

Selective distribution allows the manufacturer to maintain some control over which retailers carry their product, but also allows for a wider distribution than exclusive distribution. It is a good compromise between intensive and exclusive distribution.

If a Manufacturer Wasn't Happy with Either Intensive or Exclusive