Which of the following retail stores would emphasize personal selling the most as part of the firm's promotional efforts?
A) jewelry store
B) convenience store
C) liquor store
D) secondhand clothing store
E) bakery

Question

Quizplus · Accepted Answer

Jewelry is a high-involvement purchase and customers usually require personalized attention in order to make a decision. Personal selling is often used to provide product information, offer suggestions, and build relationships with customers in the jewelry retail industry.

Which of the Following Retail Stores Would Emphasize Personal Selling