__________ is the term used to describe the situation when retailers use some combination of stores,catalogs,and the Internet to sell merchandise.
A) Vertical channel integration
B) Cross-channel leverage
C) Horizontal channel integration
D) Omnichannel retailing
E) Opportunistic retailing

Question

Quizplus · Accepted Answer

Omnichannel retailing is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise. It involves creating a seamless and integrated shopping experience for customers across all channels, rather than treating each channel as a separate entity.

__________ Is the Term Used to Describe the Situation When