Customers interacting with omnichannel retailers most desire a(n)________ experience.
A) unique
B) speedy
C) distinctive
D) inexpensive
E) seamless

Question

Quizplus · Accepted Answer

The term "omnichannel" refers to the ability to seamlessly integrate and coordinate various channels (e.g., online, brick-and-mortar, mobile) to provide a consistent and cohesive shopping experience. Therefore, customers interacting with omnichannel retailers desire a seamless experience where they can easily switch between different channels and have a consistent experience.

Customers Interacting with Omnichannel Retailers Most Desire A(n)________ Experience