Which of the following is the best example of a family brand?
A) Cadillac, GMC, and Chevrolet
B) Tostitos Multigrain Scoops and Tostitos Chunky Salsa
C) Kellogg's Special K and Famous Amos Chocolate Chip Cookies
D) Lifesavers Soda, Coca-Cola, and Diet Coke
E) KFC/Taco Bell fast foods

Question

Quizplus · Accepted Answer

Tostitos Multigrain Scoops and Tostitos Chunky Salsa are both products under the Tostitos brand, making them an example of a family brand where different products share the same brand name to leverage brand equity.

Which of the Following Is the Best Example of a Family