Ella had been using an imported brand of shampoo for several years,but she could no longer find it anywhere.As she was considering what kind of shampoo to try,she was surprised to see ads for Procter & Gamble's Head and Shoulders being promoted as a glamorous health-oriented product.She had always thought of Head & Shoulders as an antidandruff shampoo.The new ads suggest that Head & Shoulders has most likely been
A) rebranded.
B) reformulated.
C) licensed to a premium shampoo manufacturer.
D) extended as a brand.
E) co-branded.

Question

Quizplus · Accepted Answer

The new ads promoting Head and Shoulders as a glamorous health-oriented product, differing from its traditional perception as an antidandruff shampoo, suggest that the product has been rebranded to appeal to a broader or different audience.

Ella Had Been Using an Imported Brand of Shampoo for Several