Marketers need to think about the product offer on three levels.Which of the following levels includes associated services such as warranties,financing,support,and after-sale service?
A) augmented product
B) core customer value
C) actual product
D) modified product
E) core product

Question

Quizplus · Accepted Answer

The augmented product level includes associated services such as warranties, financing, support, and after-sale service. This level goes beyond the core benefits offered by the product and enhances the overall customer experience.

Marketers Need to Think About the Product Offer on Three