All of the following are considered part of the "actual product" level of the product offer except
A) product warranty.
B) features.
C) design.
D) quality.
E) brand name.

Question

Quizplus · Accepted Answer

Product warranty is part of the augmented product level, which is the level above the actual product level. The actual product level includes features, design, quality, brand name, and other attributes that contribute to the product's perceived value and differentiation from competitors.

All of the Following Are Considered Part of the "Actual