All of the following are guidelines provided by the American Marketing Association for conducting marketing research except
A) personal information about research participants should not be shared, except with a designated member of senior management.
B) selling or fundraising should not be conducted under the guise of conducting research.
C) researchers should not misrepresent data.
D) clients and suppliers should be treated fairly.
E) researchers should not omit pertinent data.
Correct Answer:
Verified
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