A restaurant chain is working on improving the quality of its food and service. To track its progress, it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain collecting?
A) panel data
B) internal secondary data
C) focus group data
D) external secondary data
E) scanner data
Correct Answer:
Verified
Q50: Imagine that you currently operate a home
Q51: Dawn needs to find information about gender
Q52: Which statement best describes secondary data?
A)Secondary data
Q53: Skipper Department Stores has a loyalty card
Q54: Commercial research firms such as IRI, the
Q56: If a firm has demographic and purchasing
Q57: With more than 310 million active customers
Q58: Through analysis of sales data, Buy Low
Q59: Brent's manager wants him to find out
Q60: Marta is reviewing secondary data her company
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents