If a firm has demographic and purchasing information about its customers, the firm can use data mining techniques to
A) understand psychographic motivations.
B) create marketing mixes based on consumer self-values.
C) customize marketing programs for different demographic segments.
D) determine which syndicated data warehouse services to purchase.
E) find out which competitors its customers purchase from.
Correct Answer:
Verified
Q51: Dawn needs to find information about gender
Q52: Which statement best describes secondary data?
A)Secondary data
Q53: Skipper Department Stores has a loyalty card
Q54: Commercial research firms such as IRI, the
Q55: A restaurant chain is working on improving
Q57: With more than 310 million active customers
Q58: Through analysis of sales data, Buy Low
Q59: Brent's manager wants him to find out
Q60: Marta is reviewing secondary data her company
Q61: Katrine's office supply store is in a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents