Marta is reviewing secondary data her company collected about seasonal variations in consumer spending because she is thinking about developing a new product line. The advantages of using these data include

Question

Quizplus · Accepted Answer

Secondary data is data that has already been collected by someone else or is readily available from existing sources. Therefore, it can be accessed quickly and at a relatively low cost compared to primary data. However, while secondary data can give an idea of historical trends, it may not always accurately predict future trends without thorough analysis and consideration of other factors.

Marta Is Reviewing Secondary Data Her Company Collected About Seasonal